Hi, my name is Reginald and I am the founder of my self-named website, ReginaldChan.net. I would like to take the opportunity to thank Suresh for allowing me to post on his lovely blog!
In this article, I would share with you how I actually made my blog more profitable. All it takes are 3 simple steps but be warned; you need truck loads of devotion, patience and some analytic skills.
I hope that by the end of this write up, you will no longer be able to earn $50 or less per month. Instead, making hundreds and probably thousands monthly just from your blog.
Nonetheless, remember that this is just a tutorial and it is recommended that you take your time to build a better blog before you can even start making money out of it.
Before we get started, here is the screenshot of my earnings for the whole month:
- Google Adsense – $0.54 (I don’t entirely focus on Adsense on my blog)
- ShareASale (affiliate) – $354.86
- HostGator (affiliate) – $50.00
All in all, I was lucky to make $ 405.40 for that month.
You probably have:
- Read a dozen blogs on how to make money online
- Placing Google Adsense banners on hot spots
- Prayed hard to close some affiliate sales
Sadly, you came short and at most, earning less than $50 a month. Sounds familiar? So, what is wrong or should I say, “How do you actually make money from your blog?”
The secret recipe for earning more money from your blog
I would to break this down in several simple parts which are:
- Understanding your audience
- The selling process
- How to close a sale
1. Understanding your audience
When you talk about blog monetization, you need blog traffic. Of course, you might have known or read about it by now. However, what I would want to stress here is that you need specific traffic and not just any type blog traffic.
Here are two rules which I follow closely:
Rule #1 – You won’t make any money if you don’t have blog traffic
Rule #2 – You won’t make any money if you are not giving your traffic information they need
Now, how do imply both the above rules into your blogging and your quest in making more money through your blog?
When it comes to monetizing your blog, you need to know who your readers are and why they are here for. A few bloggers had actually asked me how we can determine what the readers are actually looking for.
The answer is simple and it lies in Google Analytics, Google Webmaster Tool and Alexa.
Here’s a quick screenshot on Alexa for clearer understanding:
Seeing the info given by Alexa, you are able to determine the top keywords which are ‘pointing’ to your site. In other words, you are able to determine the type of topics which are popular on your site. Remember that those are the popular keywords or search queries that were input in the search column before they actually reach your site.
With the above information, you know exactly what your readers are looking for! Now, the next step is to leverage from this ‘opportunity’ which brings us to the second part of the tutorial.
2. What products or things you are going to sell?
Referring to the first part, you acquired the types of information that most of your readers are looking for on your site. So, how do you start monetizing from there?
Important fact: Most readers are looking for solutions and possibly, a recommendation to purchase the product(s). Trust me, buyers are always looking for recommendations on the web before they actually purchase the item.
Let us say that most of your readers are searching for building a WordPress website tip. The important rule here is NOT TO SELL … first.
Basically if you want to sell, you need to start giving out free advices or tips to attract others. I call this sales funnel. This is what I am talking about:
Search queries > Article #1 (tips and tricks) > Article #2 (solutions and recommendations) > [Optional] Article #3 (review)
Let me explain the above for you. Search query is when a visitor input the questions or keywords on search engines right before they land on your blog. This is where the first article on tips and tricks (or anything related to the matter) comes into play.
In this article #1, avoid doing any sales pitch as this might deter your potential visitors. In the middle or bottom of the article, place a link to the second article which offers solutions. This is very important as you need to make sure your first article connects perfectly well with the link you had shared.
To increase the chances of readers clicking the link, make sure you are using the correct Call-To-Action (CTA). A good CTA could easily mean bright colour arrows, bolded words and killer headlines.
Through my experience, getting visitors to the second part is rather easy if they are really interested and if you have good CTA. For me, bright colour arrows always do the trick for me.
The second article is where you need to control your sales pitch. This article must not be a squeeze page. Instead, allow the second article to be as simple as a blog post. In this part, feel free to share your solutions to the problem faced by your visitors and of course, you could even share your recommendations as well. If you are providing solutions or recommendations, make sure that you are giving good ones. Avoid giving fake solutions or recommendations just because you want to sell!
Once you have completed everything, head back to your first step and read the articles from the point of a visitor. Ask yourself if you would buy the product after reading the articles. During your ‘checking’, make sure you take the opportunity to update and correct the information on those posts to make them even better.
For me, I have an extra step which is the review page. One of my selling concepts is to sell products which I personally use only (except paid reviews). The reason behind this is simple; I want to provide first-hand experience using it and I want my reviews to really count.
When I do a product review, I wouldn’t want to share common information; information other bloggers are sharing and information written on the review must not be taken directly from the official website. It has to come from the heart and most importantly, your own personal experience.
Writing a review is all about being honest. Composing a review with the right words would almost guarantee you closing a sale.
You may skip this part if you wish but a review is a great way to convince ’undecided’ visitors on the products. Also, when you are doing a review, make sure you are doing a review as a product user yourself and not a seller.
3. Additional information on making money through blogging
When it comes to make money blogging, always avoid putting all your eggs in one basket. In other words, join various earning programs to increase the chances of making more money.
You need to make sure that those earning programs are legit and have a good track record. Here are a few you can start with:
- Commission Junction
- Google Adsense
Personally, I would advise you not to use more than 5 earning platforms as maintaining all of them could be very time consuming.
When it comes to make money blogging, you need to ensure that you are really focused. In order to really close a sale, you need to be genuine and understand what your readers are looking for. If you can nail that part, you are going to close multiple sales.
Basically, make money from blogging is 30% luck and 70% psychology. If you are able to understand what your readers are doing or even provide a solution for their problems, you are going to make it further than you can ever imagine. To be a good seller, make sure that you are always standing from the viewpoint of an end-user.
Also, remember that some advertisements such as Google Adsense and Chitika run of algorithms and this means that there could be a possibility that the wrong banners get shown to the wrong readers.
So, no frust on that! It happens J
Over to you
What do you think of this? I really hope you enjoyed this article as much as I do and if you want to learn more tips and tricks, remember to sign up for the newsletter right below this post. Also, feel free to comment and share with us your information (or feedback) in regards to this topic!
Image courtesy of Stockimages / FreeDigitalPhotos.net