Are you making less money than you really deserve?
Are you showing the Ads where they should be?
Let them hit where it matters most!
There are some truly good WordPress plugins that inject Ads in your blog. Let us talk about Ad Injection today that I used for my blogs!
Display Ads is definitely the primary revenue source for many blogs like this one. No need to say, Adsense is the most important one. Google pays its publishers through Adsense for two different things – Impressions and Clicks. The first one calculates based on how many times the Ad units were displayed on your site and the later one is based on how many clicks made on those Ads. Clicks on Adsense Ads gets more money than impressions. Thus your optimization should focus more towards increasing genuine clicks (known as CTR – Click Through Rate).
Is your CTR lower than what your blog can offer?
Though, there is no single rule for the placement of ads; you should experiment and determine what goes better for you; but yes, there are some places where most of the websites found more effective. It’s no more secret that the positions just below post title, inside articles and at the end of your post gets more clicks. These are the places on any page where readers perform some action.
Oh well! Then, we need a plugin that allows us to place ads where we want. I was looking for a good plugin that allows me to optimize the Ad placement and control most of the things automatically. Once set up, I could forget and focus on my content.
I used a number of plugins for my different blogs – Adsense Ready Themes for some of my niche blogs, Ads Adder plugin by Ninobs on ICT Trends. Ads Adder lets you paste two Ad codes – one to display below the title and next for below content. It’s a light weight plugin but has no options to customize.
After installing a number of plugins on my dummy blog and checking for its feature I picked Ad Injection finally. The plugins I tested were Adsense Delux, Adsense Injection, AdRotator, Adsense Manager and some other I forgot the names. Each of them were good but failed to satisfy my need of gaining control and flexible enough to suite my purpose. I don’t wish to install different plugins for different Ad networks and types. And finally, Ad Injection is good for me.
I won’t be listing all of its features. Let the developer take that burden. However, following are what I was looking for and Ad Injection supported:
Let me show only when post gets older
Regular readers rarely click on Ads. Subscribers get informed about the blog updates sooner through your feed or social networks and they visit your blog for the content. You won’t be making any good money by showing ads to them. But they are very important for you and your blog. So, it is better not to show Ads when your post is fresh. Lets not annoy the loyal visitors.
By using Ad Injection you can set number of days. It will display Ads only after the duration you set.
Do not show Ads on specific categories, tags & author
There are some posts about affiliate products and some others where I prefer not to show Ads. Why should I allow others to compete with my links? Ad Injection allows me to list the categories, tags so that I can avoid Ads showing there or allow only there. I can set it not to show ads for the post written by some specific author.
Don’t Show Ads on Front Page, Search and Error Page
I don’t like Ads inside posts in Front Page. This page should act like guide for my readers and bring them in. Showing Ads on front page may drive my traffic away just from doorstep. It can help you reduce bounce and make make the platform more promising for Direct Ads.
I guess you won’t like to see Google Ads on search pages and I strongly recommend not to use them on Error Pages. There is nothing bad than have cruel faces smiling on your failure!
Do Not Show Ads on Short Posts
If the area occupied by your post is smaller than the Ads, it looks funny – not only funny, it smells. Google search engine ranks lower for the pages that look like MFA (Made for Adsense). Save yourself from Panda effect by not showing Ads on short posts.
With Ad Injection you can configure to show only one Ad for short post, 2 on medium and 3 for longer posts. The most efficient use of your space and opportunity.
Top, Bottom, Footer Ad Positions, but Random is great!
The chances of clicks are more if Ads betray your predictions. What could be better than the random position? I can’t skip Top (the one just below title) and bottom (just at the end of post), but the remaining one Ad in random position appears attractive!
Using Ad Injection you can paste different code for each of those positions PLUS the footer Ad (the one at the end of your page!)
Show Ads only to Search Engine Visitors
Search engine visitors are the most target type of traffic and they are the ones who make most clicks on Ads. Because they are searching for something, they are very active in comparison to the loyal readers.
Ad Injection not only lets you specify if you wish to display Ads only to the search engine visitors but it allows to choose which search engine visitors will see the ads and which not.
Turn Off Ads for your IP address
Clicking one’s own Ads is prohibited and penalized by Adsense and similar other networks. Read here how I fell into accident – Showing Ads by Google? Save Yourself!. Similarly there can be some other IP Addresses where you wish to hide Ads. Very low CPC geographical areas?
Ad Injection lets you list the IP Addresses where Ads will not be displayed.
Rotate Ads and Show Alternative Ones
As I pointed out above, here is another way to deceive the predictions. List different types of Ads and from different network for those positions. This effects greater randomness and increasing possibility of clicks. It would never been possible without a smart plugin like Ad Injection.
Ad Injection lets you to enter up to 10 Ad code for each of the positions and two alternative codes.
Override the default settings and more wonder!
Lastly, though I did not looked for, but Ad Inject provides inline tags. These tags can be used to override your default settings and produce different effect for a particular post. Readers can never guess how these effects are produced.
Well, I guess you are pretty convinced by now that It’s a GEM! What? Oh! Did I forgot to provide you the link? OK, click the link below to download Ad Injection.
Download Ad Injection WordPress Plugin
Kelly B. has really a nice video on setting up and using Ad Injection plugin. Let's watch her!
That's all for today's post! Is there any plugin that you'd like to know about? Let me know: