Whether you’re a seasoned blogger with a loyal following or brand new to blogging, making money for sharing your passions online would be a bonus. There are more than 200 million blogs on hosted blog services alone, such as WordPress.com and Blogger, according to Snitch Blogger. With blog monetization on the mind, ask how you can stand out among 200 million blogs. Keep reading to learn what’s attractive to advertisers and affiliates and how to determine your long-term blogging goals.
Blogs live and die based on content. Valuable, interesting or funny content attract readers to your blog. At first, you loved the fact that you had any visitors at all. Now you have thousands of hits per day and enough people commenting on your blog posts to start full-scale flame wars, insomuch you’ve had to upgrade your servers to handle the load. If you’re receiving good feedback because of your content, it’s a sign to start the blog monetization for yours. Undergo a blog evaluation, and ask yourself the following questions.
Has content gone viral? What kind of content goes viral?
- Positive content is better than negative content
- Content that has a high emotional response
- Content that is useful, practical, valuable, relevant, and based on expertise or personal experience
Are your Google Analytics skyrocketing? Google Analytics generates detailed statistical information about a Web page’s readers and audience. This service is free from Google and is very valuable for determining your site’s strengths and weaknesses.
Is your content re-posted and re-shared all over social media? Again, if you are posting viral-worthy content, is it reaching an audience? Organize your blog so that share options and buttons are easily available to readers.
Advertisers and affiliate programs trust blogs that have real authority and influence within their particular niche. When you have proven-quality content, you set yourself above spam blogs, content farms and other low-quality sites that advertisers don’t want to touch. Develop the focus of your blog once you start to gain momentum that will successfully propel you into the blog-verse.
While there is an audience for all types of valuable content, don’t try to cover all the bases. Locking down a niche audience is the key to loyal readers and popular content. So how do you know what content to use? Simple, write what you know. If your relatable humor or accessible money-saving tips keep readers interested, then continue to be an expert at that.
For example, you could be tempted to make your blog more professional to appeal to a wide range of advertisers. Removing the personality from your blog is a step in the wrong direction. A blog that doesn’t genuinely reflect the blogger isn’t going to feel authentic, produce the income or grow. Identify attributes of your blog that your readers really like, whether it’s your quick wit or superior expertise. Whatever style and personality you use, stick to it. Changing your content will just confuse and annoy readers.
Good for those blogs that are big and popular enough to get courted left and right by advertisers without even trying. For an underdog, let advertisers know that you’re interesting in having ad blocks, selling sponsored posts or providing other methods to market products and services on your site. Reach out to companies with an established objective to let them know about the possibilities.
Where do you start? Contact the marketing division of a blog advertising company. Ensure that your servers can handle low and unexpected high levels of traffic, especially to support advertising services. We recommend that you keep the server load as low as possible to handle the traffic without interruption of service.
Related: Monetizing Blogs Tips, Monetizing My Blog, Monetization Strategies