Never underestimate the power of a common man, oh! sorry, good design, no matter the niche of the blog. The proper layout that makes it easy to engage, capture and interest readers is essential to keeping visitors interested in what your site has to offer.
Coming up with a great design for your blog may seem like a challenging task. There are many facets to consider, though some are so much more important than others that they require special attention. You can hire a designer, but no one knows better than you what you aim to achieve through your blog, so you are the one who should come up with ideas and suggestions in order to let that professional know what you want.
As you probably know, in 2013, probably more so than ever before, the key to online success is originality, so this is the one case in which being yourself is the best choice you could make. While you may have fantastic information or products to offer your visitors there are certain blog design elements that are essential for success. And, no matter your approach, there are a few aspects to keep in mind regarding blog design templates for your website.
Here Are 5 Essential Aspects In Blog Design Today
1. A pleasant choice of colors.
The first impact is visual, and a dynamic presence online has to start with a nice, comforting combination of colors. It is important to keep a balance, so do not go for the extremes, too faded or too strong. Choose a color that you find represents your niche well and use various shades to bring your blog’s design to life. Make sure that readable content has a light, preferably white background, anything else is annoying on the eyes and will turn people off quickly. Custom blog design can help you to stand out of the crowd.
2. Optimize your blog for mobile access.
This is a biggie! Fewer and fewer people browse the web using their computers and laptops. Most of them find it easier to access the internet using their smartphones or tablets. If your blog loads fast and its design allows mobile access, your visitors will return, read your post, comment and even promote them in their social networks.
2 Main Choices In Optimizing for Mobile Friendly Browsing
The first is to choose a responsive theme design. This is where the theme itself will render properly based on the screen size of the device it’s viewed on. This approach aims to offer the user the most optimal customized viewing experience no matter the device used. It includes, easy reading as well as the all important navigation with the least amount of resizing, panning, and scrolling no matter whether they view the page on a smartphone or a desktop monitor.
The second option is to use one of the many “mobile friendly” apps available today that claim to make any theme render properly in mobile devices. This is not a great option however because most of these plugins do not really work with any theme, and some of the settings are so technical that most lay bloggers will find them difficult to use.
3. Provide related posts at the end of each article.
Perhaps your reader did not find the information he or she was after, perhaps he or she wishes to find out more. Make things easier for him or her by suggesting related posts. This is also a great way to keep users on your site longer, which lowers bounce rate, which in turn helps in rankings with Google.
4. Threaded comments.
If each comment has its separate reply button, your visitors will be more tempted to join the discussions or share an opinion than if they have to browse comments and give names in order to make it clear what their idea, purpose, etc.
5. Easy to navigate layout.
Nobody likes to waste time looking for a certain button or content category, so keep things simple and under control, put yourself in your visitor’s shoes and make sure that you create an intuitive and welcoming layout. In other words, you need to be flexible and open to innovation, to address a wider range of internet users and to make your blog friendly, welcoming and accessible by all means, even smartphones and tablets. If your visitors like what they see, what they read and how you treat them, there is no doubt that they will return and even brings some friends along, so make sure you give them what they want, and do not be afraid to experiment and try new things if you think they will pay out.
One thing I find very annoying is when I visit a blog and I have to search for the content, either because the blog has too many adds or it’s littered with social media noise, like the Facebook widget etc. Consider adding recent posts widget and/or a most popular content section to the sidebar.
Another great idea is to have your most important pages in the top navigation bar, as this will draw and keep readers because that is still where most people look first.