Google lately launched Adsense Matched Content. If you are completely uninformed about this, you can read Google's Support Page.
As Google announced the new Adsense service, it is common, a lot of questions (and perplexions?) is on the breeze. Small and medium publishers, as well as bloggers, are speculating in various dimensions.
Thus, here I attempt to discuss on few questions related to Adsense Matched Content service. Before I begin, let me disclose that the answers below are not from Google and not associated in any way. I simply wished to share what I know for the benefit of fellow bloggers.
Google Adsense Matched Content FAQ
Q1. Is Matched Content a new Ad type?
Harsh has published a post in his blog ShoutMeLoud – Adsense Launches Matched – New Ad type to Earn and he's presented some solid judgment to believe it will start earning in some time. See the image below he discussed:
However, as of today, Google's Adsense Content Match is just another related posts plugin for your blog. Because it lists posts from your own blog, it will not cause any revenue immediately.
Right now Matched Content do not generate any revenue. But, as Harsh pointed out, this is going to be a new ad type. After some time, Google may allow you to enable recommendations from other sites and open the door for the next stream of revenue for your blog.
If you are concerned about monetizing related posts section of your blog, you can try Shareholic until Adsense enables monetization. I’m using Shareaholic and discovered it performing much better compared to Infolinks.
Q2. Is Content Match available to all the publishers?
Unfortunately no. Your site must be eligible to place matched content ad type. Google has its automated system to check and approval. Because there's no manual approval process, you can't apply and ask for a review.
To know if your site is eligible to display this new ad type, log in to your Adsense account and navigate Gear >> Settings >> Site Management. Check Matched Content column in the list it presents.
Q3. My site is not approved for Content Match. What can I do?
Please see the reply for Q2. Now you need to focus on growing your site traffic and the quality of visits to your blog. Once your site meets the requirements, it gets eligible to display content match.
Q4. How much time does it take to show up after you place codes?
I would not call them Ads right now. Are you seeing your posts being listed as related posts at the bottom of your blog? If yes, then that’s what we can expect right now.
If you are not seeing your related posts, then there should be some problem. In my case, it hardly took 10 to 15 minutes before I see the Matched Content populated.
Q5. Will Matched Content affect my blog?
Google states, “One goal of Matched content is to increase user engagement. Your page RPM and other metrics might be affected by this increase.”
As Google says the RPM and other metrics depend on the quality of visitors you get for your blog. And with this Matched Content, we can expect users browser to our other pages, thus, reducing bounce rate. This ultimately may improve RPM.
Q6. How many ad units I can place on a post with this feature?
As you know Adsense limits the number of Ad units you can display on your page. Please check the limits here. But the good news is – Content Matched unit is not counted against ad limit.
Google hasn't set any limit on how many times you can use content match units on each page. I would recommend you use a maximum of 1 matched content unit per page.
Here's a short video about setup and testing Adsense Content Match:
Does it help you? Do you have any more questions or you have more information about Google Adsense Content Match Ad Units?