The blogosphere is seeing huge increase in guest blogging these days, and this post seems somewhat odd in such scenario. But, do you really think guest blogging helps you the way you’ve expected? Are you aware of the negative side effects of guest blogging?
My intention in this post, is not to oppose guest blogging, but rather, give it another thought and do it the right way.
3 Reasons to stop guest blogging or learn how to do it right
Why you should not guest blog?
Following, I mention three most obvious disadvantages of guest blogging and would like to hear your feedback. I’d like to learn how you’re solving these problems:
#1. Make best use of your time
Time is money and you must spend it the most efficient way. If you waste time, you waste your money.
Blogging is not do it quick sort of thing. You need substantial time for topic research, keyword research and competition research. Similarly, you need even more time to write posts, edit and promote them. Building up relationship with other bloggers and readers certainly takes time. Nobody gets a day having more than 24 hours!
Will you really get any time to publish your post in other’s blogs? Do you really think you’ll get more by guest blogging than building up your own blog?
#2. Best content for your own blog
Another dilemma most beginning bloggers face is whether to publish your best post in your own blog or offer it as guest post?
You can’t publish second grade posts in your own blog, because, after all, it is your blog – your own blog, that reflects your own self and reputation. You never get success if your blog is inferior in competition.
On the contrary, guest blogging is presenting yourself in new land. You must always try to give best of yourself and create the best possible impact. First impression lasts forever.
What’s the use of guest blogging if you can’t impress and attract the new readers to your own blog?
This is something difficult dilemma. I’ve seen some friends regretting on excessive guest blogging. Why you did not build up your own blog? It was like, you worked hard to build other’s blog!
They have some awesome posts in FamousBloggers.net, BasicBlogTips.com and BlogEngage.com and many others. Now they wish if those posts were in their own blog! Alas!
#3. No pay Yes work!
I can understand it very well – no pay no work. But guest blogging is no pay yes work!
Why will you be interested to work for others when you are not paid for that? Do you get worthy posts and articles for free when you need them? Check odesk.com, freelancer.com to learn how much it costs to get an average quality unique blog.
There’s no room to ask for payment if you are guest blogging. The blog owner will never think that they should pay royalty or share the revenue. Is it not – no pay yes work?
Are you ready to offer some awesome posts for free? Go ahead!
How to overcome these drawbacks?
#1. Build your blog first
The general sequence of blogging is build – promote – profit. You’ll find it harder to manage if you break this sequence.
First build up your own blog. Let it reflect yourself. Let it prove that you are the authority of in niche you are blogging about.
Once you have somehow working blog, you can set out to guest blogging. This way, your readers who land to your blog from guest posts won’t be disappointed. You can make better use of your traffic.
Another method is to guest blog on different niche closely related to your own. You’ll avoid competition and gain added benefits.
#2. Make sure the host blog is worthy enough
You won’t get payment for articles you offer as guest post, but you can make sure that the indirect benefits are worthy enough to the money you’d charge otherwise.
Look at the page rank (PR), Alexa ranking and search engine result page (SERP) rank of the host blog. If it is a high ranked blog with huge traffic, you’ll gain SEO benefits with some free readers. Calculate how much you need to spend to build up SEO and buy that traffic otherwise. If it outweighs, you won by guest blogging.
#3. Teaser Guest Posts
Writing posts with complete information about the problem in hand, is praiseworthy for your blog. But, when you are guest blogging, your main concern is to introduce yourself to the new community of readers; let them realize that you are worthy enough to follow; and make sure they visit your blog to get more information about the topic of your guest post.
If you can write teaser guest posts and get them published in good blogs, you’ll certainly drive huge traffic back to your own blog.
No method is good or bad in itself. It is how you make use of it. Learn some basics and start guest blogging. Make sure, you are not losing more than what you are gaining. If you pay attention to these facts, I believe you’ll reap much from your guest blogging efforts.
This was the pros and cons of guest blogging for guest authors. How about for blog owners? Are there more cons than pros? If you are offering guest posts in your blog, you should read my next post – ‘Guest Blogging for Blog Owners’. Till then, enjoy blogging!
Image courtesy of Michal Marcol / FreeDigitalPhotos.net
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