No need to explain why great writers and why guest posts on your blog. Because you are following this blog for some time, you are very well familiar with some great content delivered by my guest authors.
It introduced a new flavor, a new taste and a breeze of fresh air, didn’t it?
The information by diligent bloggers like Gilbert Samuel and Emmanuel Cudjoe definitely add more value to the wealth of this blog.
Are you looking for some great writers to guest post on your blog? Wondering what to look for and where to look on to find some worthy posts?
According to Pew Internet, approximately 10 percent of internet users contribute to a blog. With over 273 million internet users in North America alone, that equals a potential contributor pool 27.3 million writers deep. A pool that size can make finding the right contributing writer for your blog feel like searching for just the right drop of rain in the ocean. However, the infusion of expertise and new readers a guest blogger can bring to your blog is well worth it.
Five Tips to help you pick great writers to guest post
The following five tips will not only help you choose a great contributing writer for your blog but will also allow you to take a well-deserved break from the posting grind.
Lets check them!
Your Target Audience and Guest Posting Guidelines
No matter whether you write the posts or your guest authors or some other contributors, it must be relevant to your niche on one hand, and on the other, interesting and useful for your readers. You can’t just accept any post and pin on your blog.
How about publishing a pay day loan tips in Bivori? Funny!
While basic guest post guidelines usually include word counts and topic suggestions, take it a step further with explicit direction on specific tone and style. Posting these guidelines on your blog will let potential guest writers know exactly what you’re looking for and will save you a lot of time spent on repeatedly explaining your needs to new writers, as Powered By Search explains.
Look out for link overload
It’s no more hidden. Bloggers and writers set out to guest blogging as a means of link building to their own blog or pages. Some are interested to build their brand and some others to improve authority.
There’s no harm in letting them your blog for quality and engaging content.
While guest writers are entitled to links back to their own websites, Google has very specific rules about link schemes including excessive link exchanges. A good rule of thumb is to allow one or two links in the author’s bio and as many links in the body of the post as you are comfortable with, as long as the post is not overly self-promotional.
Always distinguish between a blog post and a promotional copy!
Consider a writer’s track record
You should check if the author you picked is in deed a great writer. This can’t be judged by a single post submitted for review. However, there are a variety of ways to assess the quality of a potential writer’s content.
- Ask for a sample of their previous work or check out their blog, if they have one.
- Do a quick internet search of the writer’s name and make sure they aren’t associated with spammy content or are simply reusing the same content over and over.
- Check their social network profiles such as Google+, Facebook and Twitter. It can reveal much information immediately that helps you to decide.
- You can also embed an online job application as part of your screening process.
This can help give you a feel for the writer and evaluate whether or not their style is a good fit for your blog.
Have your great writers follow up
The best blogs build a thriving community and you know it very well how it impacts. A guest writer has the opportunity to help enhance that community by participating in it – not just by writing a post but by engaging those who comment.
Make sure your guest writer follows up by replying to any comments on their post. It doesn’t have to be long but it does have to be respectful. This will go a long way toward increasing social sharing and traffic.
Encourage a repeat performance
If you find a guest writer that you and your readers thoroughly enjoy, invite that writer back for additional posts. You may also want to consider guest posting on their blog. Now, it’s your turn, what else do you look in your guest writers? How do you pick the great writers to guest post on your blog?