When you have a book the main goal is to get as many readers as possible and get some valuable feedback from them to help you guide your future writing. Facebook is the best platform for getting information about your book out there and you have the potential to target people all throughout the world. There are a few things to keep in mind when promoting a book on Facebook so that you can ensure that all of your efforts only benefit you and your book sales.
How to Promote Your Book With Facebook
Quality Over Quantity
You will be posting about your book, but it is important to not post too often or else this can be seen as spam by many people. You want to make sure that your posts are relevant and fun and you want the likes that you get to be quality likes. This will give your post a greater chance of being shared and being seen by more and more people. So, if a post only has a small amount of likes, do not automatically look at this feeling defeated because if those likes are quality, your post likely reached far more people than you realize.
Start a Posting and Promotion Schedule
If you post too frequently you will turn people away, but if you do not post often enough you risk many people missing your posts and not being exposed to your book. You should try to post something that promotes your book two to three times a week and make sure that you are posting during peak Facebook hours so that you have the greatest potential of people seeing your post. When you are not posting book promotions share other information, such as things about other books you have in the works, things about other up and coming authors and some news about what is happening in the publishing industry. You can also use your Timeline cover to help promote your book or to further define your brand.
Join Writer’s Groups and Get to Know Other Writers
Writers are generally very friendly and helpful people and they have no problems helping other writers get their name out there. In a nutshell, if you help them they will return the favor and this can expose your book to thousands of new people. Join some groups and genuinely participate and do not just join groups to promote your book and get others to share it. You want to join the conversations that interest you and offer detailed advice and encouragement when you are able to.
Encourage Fans to Interact
When you are posting things add some elements that encourage interaction. Things like polls, questions, and asking for honest feedback and opinions will encourage your fans to speak up and start a conversation related to your post. This will also help to encourage more shares so that you can expand your reach and be noticed by people who likely would have not found you otherwise.