Sitemap, in brief is the navigational model or it can be a map of the site, using it users can go to the particular page rapidly. As you all have seen when we write some query on the search engine, we witness various sites shown on the page with sub site displayed below that particular site. Like below here we wrote Apple in the search query and it is observed six site pages (Apple, Apple support, iPhone, iPad, Apple Store, iTunes and Apple support) that the whole structure is the site map.
This sitemap is presented automatically by the search engine on the basis of the developer’s submitted information. Sitemap formats of two types the first one is HTML sitemap and the second one is XML sitemap. The HTML sitemap is for visitors’ purpose that is shown above. The second one is in XML format which is used by the search engine such as Google, Yahoo, Bing and lots. The XML sitemap is created to enhance SEO purposes. There are many benefits linked to the XML Sitemaps that you will be surprised to know them.
Benefits of XML sitemap
1. Aware Search Engine about Site
XML is the media to send the information about the webpage. Suppose you have changed the structure of the site or you have dynamic site where you need to modify the content of the site, so with the help of sitemap, you can share that information to the search engine. So that search crawler can easily identify the page.
2. Easy search for the particular content
XML sitemap help in highlighting the content effortlessly and also include page in the search engine result index so that webpage get good index which will maximize the possibility for content to be viewed easily at the search engine result page.
3. Improve the importance of the content
It is understood that XML sitemap is the informational content for the search engine. So through the XML sitemap, webmaster can clarify the importance of the particular page such as how relevant is the page, what is the category of the page, for what purpose the page is built and lots more aspects.
4. Benefits for user
Sometimes a site’s description is not very well implemented owing to which the page even having important content, the web page never gets better ranking, in this case XML sitemap will be helpful to bring traffic and navigation friendly.
5. Can secure site from Black listed
By mentioning the good information and layout of the XML sitemap the site can be secured from being banned to be listed at the search page. Webmaster in some cases mistakenly adopted Black Hat practices without any intention so to secure the site it will be a great technique.
6. Make SEO coding friendly
SEO is Search Engine Optimization that purpose is to enhance the site visibility. So this XML sitemap will be good option for SEO to create neat and clean information for search engine and improve the ranking for the site.
7. Remove dependency on other links
To get backlinks, SEO define the links of the site on another site, which will not be necessary when we create XML sitemap because it will automatically bring traffic.
It will be good if there is an at least XML sitemap and better if define two sitemaps that is HTML and XML for every site because this will not only enhance the visibility/popularity of the site, improve user interaction and but also keep the site secure from being banned. Hope that you understand the importance of XML site map very well. Having any confusion, please share through the comment section given below.